The Research and Analysis of Personal Finance of Commercial ...

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?Abstract? Personal finance is a emgerging industry for the commercial bank of China.The emergence of personal finance in China is due to the continous and quick development of national economy,the increase of the national income and the rising awareness on personal finance.Also,it is the result of the rapid development of the finance industry . Based on the ananlysis of the personal finance of the commercial bank of China, this thesis tries to find out the problem and shortcoming of the personal finance industry of the commercial bank in China by the research and analysis of the background ,strategy ,current situation of the personal finance of the commercial bank of China.Meanwhile, the thesis wants to predict the trend of the domestic personal finance of the commercial bank,and give some corresponding suggestiones.There are six parts in this thesis:Part 1:With the general introduction of the developing processes,definition,scope and theory basis of the personal finance,the thesis will preliminarily outline the personal finance industry.Part 2:In this part,the thesis focuses on the background of the development of the personal finance,and represents the relationship between the domestic macroeconomy situation,the direction of the commercial bank reformation,the development of the other financial institute,and the personal finance of domestic commercial bank.Part 3:By the analysis and research of the strategic goal as well as strategic method of the personal finance of the commercial bank of China,the thesis gerenalizes about the strategic bet of the personal finance of of domestic commercial bank.Part 4: On the basis of the deep analysis of the product,marketing strategy,service and channel,and the comparison with the personal finance of foreign commercial bank,the thesis represent the general situation of the personal finance of of domestic commercial bank. Furthermore, the thesis puts forward the shortcoming and the problem during the developing processes of the personal finance.Part 5:This part,which is based on the research of the personal finance development trend ,reprents the point of view on the perspective of the personal finance of of domestic commercial bank through the analysis of the future market development,the influence of mixed operation on finance industry and the future competitive landscape.Part 6:Based on the above-mentioned five parts,this part give some corresponding suggestiones on the development of the personal finance of commercial bank of China.

Title: The Research and Analysis of Personal Finance of Commercial Bank of China
Category: Finance economics
Filename: The Research and Analysis of Personal Finance of Commercial Bank of China.pdf
Pages: 119
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