Food & Drink Innovation Network ? NEW COVENT GARDEN ...

May 21st, 2012

New Covent Garden Soup Co is taking the chilled soup category to new levels?with the launch of a new range.

The chilled food brand has launched Fresh Bowls, a range of chilled soups?in a bespoke, microwavable pack format.

The product range comprises a?soup base and a selection of fresh vegetables separated from the soup?by a trivet.

The vegetables are cooked by the steam from the soup before the?two are combined to create a fresh soup experience.

Fresh Bowls come in two varieties: Smokey Tomato & Red Pepper and Red Thai Sweet Potato & Coconut.

Fresh Bowls are available in two varieties: Smokey Tomato & Red?Pepper and Red Thai Sweet Potato & Coconut.

Group Marketing Director Nigel Parrott said:??Fresh Bowls presents a unique soup-eating experience, with new levels of?freshness and quality.

?This?is truly a new generation of soup, and the launch will reinforce New Covent?Garden?s position as the innovator in fresh soup.

?Fresh Bowls will generate incremental sales by catering for a broad range of?eating occasions.

?Thanks to the unique pack format it?s ideal as?a filling lunchtime solution which can be microwaved and then eaten straight?from the bowl, but it?s equally suited to families as part of a wholesome evening?meal.

?With consumers continuing to seek fresh, adventurous meal options, Fresh?Bowls meets a genuine demand. Retails should stock up to take advantage of a?profit-boosting category first.?

Fresh Bowls will be available in outers of four, with an RRP of ?2.99.

For mor information click here to visit the website.

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